Rise of the Technology Class

These conversations are between students from Ecuador, India, Israel, Japan, Mexico, Spain and the US who see technology serving a higher purpose: A counter-culture to their predecessors. This is evidence of a new type of generative class who apply technology to their creativity with art, music, science and involvement within the community. Their activity is transparent and active to our evolving civility. These multinational students are socially conscious storytellers. The Moderator of this conversation, Michael Davis is an Executive MBA graduate of Steinbeis University Germany, The Berlin School of Creative Leadership.

10 Commandments of “The Instant Age”

A student that will participate on this blog next semester sent this to us. A quick guide to respect followers, fans and friends as some convert to customers. Many of the students already have flourishing online businesses. Interesting…

10 commandments to pass on when deciding on social media strategy by Bill Boorman

ploked.com

  1. Before you do anything determine that you have products or services you can sell on-line. Without something to sell, it will be nothing but a distraction.
  2. Set up “destination points.” All your time invested in areas like twitter need to be leading somewhere as a point of reference. I recommend a linked in profile completed to 100% and a web site or community to draw customers in.
  3. Blog every week somewhere. I favour a mix of your own blog and guest blogging in your market place. This way you not only reach your own followers but the followers of others, some of whom will choose to follow you also.
  4. Comment often particularly on your clients blogs. Not just “I thought that was great!” add something to the discussion and include your contact details. The more often you comment, the more followers you will attract.
  5. Followers doesn’t equal customers. There are 4 types of followers: 1)Your target market 2)Influencers who won’t or can’t buy from you but will spread your message 3)Your competitors that are keeping an eye 4)Collectors who are motivated by building giant lists of no relevance (more ego than value in my view.)  Identify the first two and concentrate your conversations with these groups.
  6. Put a person on the end. People communicate (engage) not robots. In the instant society you need an instant answer or a question as well as original responses. Would you rather talk to a receptionist or an automated response when you call a supplier? The same applies in SM.
  7. Be prepared to help others. Get to know what your followers do and introduce them when a need arises, as well as offering your own help where you can. This builds reputation, and in turn engagement.
  8. Blend your message. You need to include video, audio and written word to communicate your message. Followers will have their own preference, give them their own choice.
  9. Have a personal conversation as soon as possible. Look to have personal contact at every opportunity moving from e-mail to face mail. Conversation personalizes the relationship and enables you to connect.
  10. Review your strategy, measure the time you’re spending against the return you want. Without review you will get lost. Don’t expect a quick return; it takes about 6 months before you will notice real wins. The investment is worth it as long as you followed step 1!
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