Rise of the Technology Class

These conversations are between students from Ecuador, India, Israel, Japan, Mexico, Spain and the US who see technology serving a higher purpose: A counter-culture to their predecessors. This is evidence of a new type of generative class who apply technology to their creativity with art, music, science and involvement within the community. Their activity is transparent and active to our evolving civility. These multinational students are socially conscious storytellers. The Moderator of this conversation, Michael Davis is an Executive MBA graduate of Steinbeis University Germany, The Berlin School of Creative Leadership.

Salvador – The advertisement

noticiario documentales

noticiario documentales

Advertising has been a widely used tool, indispensable in the course of human history, but not as we know it today. Advertising seeks to persuade someone of something.

Thanks to advertising communication, great empires have been kept alive, kings continued to rule, presidents have come out successful governance, but the opposite has happened: kings, presidents of government have been overthrown by advertising – to try convince a population that they were still good for the people. For example, Hitler, in addition to solving the economic crisis and provide work for the Germans could not have continued so long in power if not for advertising. Controlled all media, which praised the figure of Hitler. The same happened with Stalin, which made people believe he was the best.

It also happened in Spain when Francisco Franco was the dictator who controlled the communication, there was a lot of censorship and only included the things that the Spaniards wanted to hear. There are still more people who said that when Franco was lived, people lived very well but that isn´t true, Franco killed many people, was very cruel, that was what Franco wanted people to think, and got it through advertising.

Currently in Spain there is a strong struggle between media of different ideologies, insulting and accusing others. When the government does something, there’s always a newspaper, radio, TV station “paid for placement,” advert fight over politics, between government and those who say they have gone mad.

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3 Comments»

  Salvador – Orihuela, Spain wrote @

The photo is from the Spanish News about fifty years ago. It was controlled by Franco, and that was a advertesiment, and trying to convince people to support Franco.

  David – Orihuela, Spain wrote @

Many people used the advertisement for to change the truth. This fact to caused a lot of problems in the history.

  Samantha – Santiago Papasquiaro, Mexico wrote @

that is true the advertisement has been used for change facts and the way to think of the people…


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