By Veena – Advertising in the shadows « Rise of the Technology Class

Rise of the Technology Class

These conversations are between students from Ecuador, India, Israel, Japan, Mexico, Spain and the US who see technology serving a higher purpose: A counter-culture to their predecessors. This is evidence of a new type of generative class who apply technology to their creativity with art, music, science and involvement within the community. Their activity is transparent and active to our evolving civility. These multinational students are socially conscious storytellers. The Moderator of this conversation, Michael Davis is an Executive MBA graduate of Steinbeis University Germany, The Berlin School of Creative Leadership.

By Veena – Advertising in the shadows

July 9, 2009 at 10:47 pm · Filed under Authors

Rise of the Technology Class

There are so many different approaches that can be used in ads, such as humor, emotional appeal, celebrity endorsement and many more. Which approach really depends on the audience the ad is supposed to speak to. There’s a ton of rules that the people who make the ads have to follow… For example, in ads for children’s toys, there can’t be any shadows in the ad because research has found that shadows scare kids. It sounds crazy at first.. But when you think about it, you never see Elmo’s looming shadow as he’s doing the Hokey-Pokey, do you?

old-coca-cola-ads-1 7upad

Permalink

1 Comment»

Caridad – Orihuela, Spain wrote @ July 12, 2009 at 11:56 am

It is logical! In Spain they musn’t say something that offends others companies. In chicago too?

Leave a Reply Cancel reply

Enter your comment here...

Please log in using one of these methods to post your comment:

Email (Address never made public)

Name

Website

You are commenting using your WordPress.com account. ( Log Out / Change )

You are commenting using your Twitter account. ( Log Out / Change )

You are commenting using your Facebook account. ( Log Out / Change )

Cancel

Connecting to %s

about this diary:

These conversations are between students from Ecuador, India, Israel, Japan, Mexico, Spain and the US who see technology serving a higher purpose.

A counter-culture to their predecessors. This is evidence of a new type of generative class who apply technology to their creativity with art, music, science and involvement within the community. Their activity is transparent and active to our evolving civility.

These multinational students are socially conscious storytellers.

The Moderator of this conversation, Michael Davis is an Executive MBA graduate of Steinbeis University Germany, The Berlin School of Creative Leadership.

Rise of the Technology Class